01Brand Engagement & Conversion Journey
Live By The Rule
Live By The Rule is a coaching practice built on one idea: you are the ruler of your own life. The message resonated, but the client journey did not. The lead magnet stood alone, with nothing guiding someone from download to a booked consultation. The offer also used pay what you can pricing, so the experience itself needed to communicate the value.
KGS wrote the campaign messaging and designed the lead magnet, landing page and automated follow-up as one connected experience.
10 downloads and seven consultations booked organically in the first week.



